Popularizing development communication
Synonyms: Establishing linkages between communication and development of societies
Promoting third world films
Promulgating developing country perspectives through visual media
Promoting awareness on role of communication in development
Claim: Communication and communication media are important components, as well as indicators, of the development process; unless a two-way flow of information between countries and within countries, in an open and sustainable dialogue is ensured, development is unlikely to take root. Communication and communication media are essential supports to development programmes: a means of teaching, sensitizing, carrying development messages, channelling reactions between audiences and development workers.
Subjects: Communication PromotionMediaAudio, visualFilmDevelopment Consciousness
Type Classification: E: Emanations of other strategies