Broadcasting television programmes that instruct spiritually, intellectually, socially, physically or morally.
Both television and video are potent influences for communicating and changing attitudes. For example, television can be effective in introducing new ideas and techniques and in modifying the attitudes of the more conservative farmers. It could change people's thinking about the role of women in agriculture and illustrate ways they can supplement their earnings, Video can be much more project-specific and even more relevant to grassroots requirements. Some practitioners have found the video to be a means of helping local people to develop their own potential and implement their community's social and economic plans. They have used it to relate to issues' problems and responsibilities which are authentically their own.
The Indian Space Application Centre transmits TV programmes to 700 villages on behalf of the Anand Milk Producers, Union Ltd (AMUL). When the farmers bring their milk to the dairy centre they see news, an educational film and some entertainment.
The development potential of television and video must not be overlooked. In the middle-income countries of East Asia and Latin America receiving sets are much more widely distributed.
Other than simply giving information, television as a medium of communicating is too passive to actually change behaviour in any predictable way.
The Encyclopedia of World Problems and Human Potential is a unique, experimental research work of the Union of International Associations. It is currently published as a searchable online platform with profiles of world problems, action strategies, and human values that are interlinked in novel and innovative ways. These connections are based on a range of relationships such as broader and narrower scope, aggravation, relatedness and more. By concentrating on these links and relationships, the Encyclopedia is uniquely positioned to bring focus to the complex and expansive sphere of global issues and their interconnected nature.
The initial content for the Encyclopedia was seeded from UIA’s Yearbook of International Organizations. UIA’s decades of collected data on the enormous variety of association life provided a broad initial perspective on the myriad problems of humanity. Recognizing that international associations are generally confronting world problems and developing action strategies based on particular values, the initial content was based on the descriptions, aims, titles and profiles of international associations.
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