Broadcasting television programmes that instruct spiritually, intellectually, socially, physically or morally.
Both television and video are potent influences for communicating and changing attitudes. For example, television can be effective in introducing new ideas and techniques and in modifying the attitudes of the more conservative farmers. It could change people's thinking about the role of women in agriculture and illustrate ways they can supplement their earnings, Video can be much more project-specific and even more relevant to grassroots requirements. Some practitioners have found the video to be a means of helping local people to develop their own potential and implement their community's social and economic plans. They have used it to relate to issues' problems and responsibilities which are authentically their own.
The Indian Space Application Centre transmits TV programmes to 700 villages on behalf of the Anand Milk Producers, Union Ltd (AMUL). When the farmers bring their milk to the dairy centre they see news, an educational film and some entertainment.
The development potential of television and video must not be overlooked. In the middle-income countries of East Asia and Latin America receiving sets are much more widely distributed.
Other than simply giving information, television as a medium of communicating is too passive to actually change behaviour in any predictable way.
The Encyclopedia of World Problems and Human Potential is a collaboration between UIA and Mankind 2000, started in 1972. It is the result of an ambitious effort to collect and present information on the problems with which humanity is confronted, as well as the challenges such problems pose to concept formation, values and development strategies. Problems included are those identified in international periodicals but especially in the documents of some 60,000 international non-profit organizations, profiled in the Yearbook of International Organizations.
The Encyclopedia includes problems which such groups choose to perceive and act upon, whether or not their existence is denied by others claiming greater expertise. Indeed such claims and counter-claims figure in many of the problem descriptions in order to reflect the often paralyzing dynamics of international debate. In the light of the interdependence demonstrated among world problems in every sector, emphasis is placed on the need for approaches which are sufficiently complex to encompass the factions, conflicts and rival worldviews that undermine collective initiative towards a promising future.
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