Restoring consumer confidence

Building confidence in product quality
Encouraging retail buying
Fostering impression of stable economy

Particularly in the wake of a health scare or scandal, companies and governments will make public statements about produce quality to reassure customers, such as successful passing of tests.


Mad cow disease frightened a lot of flesh-eaters, and meat industry officials in the USA have aggressively advertised the benefits of eating American beef.

Type Classification:
G: Very Specific strategies
Related UN Sustainable Development Goals:
GOAL 4: Quality EducationGOAL 8: Decent Work and Economic GrowthGOAL 9: Industry, Innovation and InfrastructureGOAL 12: Responsible Consumption and Production