strategy
Restoring consumer confidence
Synonyms:
Building confidence in product qualityEncouraging retail buying
Fostering impression of stable economy
Context:
Particularly in the wake of a health scare or scandal, companies and governments will make public statements about produce quality to reassure customers, such as successful passing of tests.
Implementation:
Mad cow disease frightened a lot of flesh-eaters, and meat industry officials in the USA have aggressively advertised the benefits of eating American beef.
Broader:
Building confidence Facilitates:
Creating economic multiplier effects Facilitated by:
Producing consumer opportunities Subjects:
Amenities → ConsumersCommunication → Printing
Commerce → Merchants
Commerce → Purchasing, supplying
Industry → Products
Industry → Construction
Research, Standards → Quality unification
Economics → Economy
Type Classification:
G: Very Specific strategies Related UN Sustainable Development Goals:
