strategy
Providing private-sector support for local community
Synonyms:
Initiating community involvement programmes by businessesDeveloping corporate citizen programmes
Improving the community through industry sponsorship
Implementation:
According to a survey of the prince of Wales Business Leaders Forum, a very significant proportion of companies involved in Corporate Community Programmes intended to increase their activity within the next five years. The major activity areas were education programmes, environmental improvement, arts and cultural activities and social and health services. The survey showed that support comes mainly through cash donations, employee volunteer activity and donations of equipment and products. A significant number of the companies became involved in corporate citizenship programmes to create a good image in the community, whilst other important reasons included employee respect/motivation and to improve social or education facilities. Broader:
ImprovingEmbodying communal expertiseSustaining community citizenshipPerforming corporate citizen tasksEliciting distinctive corporate prideEnsuring sustainable industrial development Facilitates:
Creating communityDeveloping social auditsEnabling local business developmentCoordinating community economic venturesInvolving local communities in pollution control Facilitated by:
Securing local industry supportFostering altruism in the workplaceDeveloping value codes for business Organizations:
The Prince of Wales International Business Leaders Forum References:
Logan, David, Roy, Delwin and Regelbrugge, Laurie: Global Corporate Citizenship: rational and strategiesColchester, Marcus: Salvaging Nature: indigenous peoples, protected areas and biodiversity conservation Subjects:
Society → CommunitiesSociety → Local
Commerce → Business enterprises
Industry → Industry
Government → Citizenship
Government → Private
Development → Development
Development → Reform
Type Classification:
D: Detailed strategies Related UN Sustainable Development Goals:
