strategy

Choosing environmentally friendly products

Synonyms:
Advocating eco-friendly products
Boycotting environmentally damaging products
Buying green
Purchasing products and services from ecologically sound sources
Promoting green procurement
Buying from environmentally preferable sources
Context:
In the last 100 years the modern industrial system in general, and transnational corporations in particular, have ruthlessly exploited natural resources all around the world, inflicting damage on forests and other eco-systems, reducing biodiversity, causing land, sea and air pollution and adversely affected the global climate.
Implementation:
In 1990, British environmental groups threw in their lots with their erstwhile enemies - retailers and furniture makers who rank as the biggest buyers of tropical hardwoods and other forest products - forming the first national buyers group and a model of business-environmental group cooperation later copied in the Netherlands, Austria and Belgium. In 1997, the concept was to score its biggest conquest, with the launching of a US buyers group. A German buyers group was expected to follow soon after. Others in countries from Canada to Japan were under discussion. After years of sporadic consumer boycotts and public protests that had little lasting impact, the buyers had, in effect, corporatized the struggle, and there were efforts to extend the model to other issues such as fisheries protection. For retailers who go along with the alliance, it offered the increasingly important blessing of environmentalists that they were doing all they can.

In many countries customers can now choose their electricity supplier, selecting electricity generated either from polluting fossil fuel and nuclear plants or from cleaner, environmentally preferable, or "green" sources. Buying green electricity is a simple and effective way for people to make an immediate environmental difference and help build a sustainable future.

Claim:
1. Multinational companies, through their production practices, contribute to global warming, ozone destruction, depletion of mineral resources and the destruction of natural habitats.

2. Creation of buyers groups means graying of the green movement. The environmental groups are sleeping with the enemy.

Values:
Unfriendliness
Type Classification:
G: Very Specific strategies
Related UN Sustainable Development Goals:
GOAL 12: Responsible Consumption and ProductionGOAL 15: Life on Land