Market research has established that six of the top ten features for a product closely relate to the environment and include: safe to use around children, no strong fumes, no toxic ingredients, and no chemical residues. Shoppers were found most likely to act on environmental impacts they experience personally. Consumers of household cleaning products, for example, care about product safety, toxicity, and fumes. These concerns hit home with consumers and stand in contrast to broader environmental issues.
This strategy features in the framework of Agenda 21 as formulated at UNCED (Rio de Janeiro, 1992), now coordinated by the United Nations Commission on Sustainable Development and implemented through national and local authorities.
A certification scheme has been launched by the Forest Stewardship Council to guide consumers towards wood products from sustainably managed forests.
In recent years, a growing minority of people have been cutting down on animal products in their diets, or adopting vegetarianism, partly because environmental concerns. Successful green consumer movements include dolphin friendly tuna, lead free petrol, organically grown food, free range meat, bulk-buy facilities, less wasteful and more recyclable product packaging, recycled paper, and a phasing out of chemical additives in a diversity of products. As of 1990, Europe's largest group promoting ecological products is Euro-Eco. The greening of manufactured products is expected to continue.
2. A lot of people have changed their habits as a collective green conscience sweeps Europe since 1985. However, a 1995 report, involving 25,000 people from 20 countries of the world, suggested that many of them did not understand the scientific reasons for their behaviour.