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strategy
Marketing green products
Broader:
Introducing environmentally sound products
Narrower:
Making easy-to-repair items
Making home-made environmentally friendly household products
Facilitates:
Choosing environmentally friendly products
Facilitated by:
Making environmental products
Encouraging green consumer movements
Designing products for recyclability
Implementing product-specific environmental policies
References:
Charter, Martin and Polonsky, Michael Jay: Greener Marketing: A global perspective on greening marketing practice
Subjects:
Commerce
→
Market
Industry
→
Products
Environment
→
Environment
Type Classification:
F: Exceptional strategies
Related UN Sustainable Development Goals: