Preoccupation with increasing size

Other Names:
Preference for bigness
Pursuit of speed
Record-breaking mentality
Pursuit of growth
Misconstrued growth image

We live at ever-higher speeds. In modern technological culture, speed has been internalised as an end-in-itself; our designed world further reinforces the value we place on speed – from high-speed trains to ultra-fast information networks. Speed defines our products, our environments, our way of life, and our imaginations. Growth is embedded in our culture. It drives the design of artefacts, systems, and environments: in computing, transportation, work entertainment, education and health.


Large size and the drive to increase size are basic causes of many of the ills of our times. The notion that big is good and bigger better has held sway too long among politicians, economists, business people, journalists and TV commentators. Industry is considered more viable if big. It creates massive demands through colossal expenditure on advertising so that it can produce more with larger machines so that it can have even larger markets. Small and medium companies are destroyed in the process taking control of local economies and jobs away from these communities. The Gross National Product has become a state God, putting strains on people, using up resources and creating pollution. Persuaded by politicians and others that all is needed is faster economic growth, people do not face up to the moral issue of just distribution of the present excess of goods and services. Science and technology is trapped in the bigger is better syndrome. The urban environment including, schools, building, cars, roads and houses has become to large to be compatible with human dignity, well being and spiritual growth.

Problem Type:
F: Fuzzy exceptional problems
Related UN Sustainable Development Goals:
GOAL 16: Peace and Justice Strong Institutions
Date of last update
21.12.2017 – 18:03 CET