Relaxing preoccupation with increasing size
Claim: Few small firms could afford to tailor their products to the standards of foreign markets, employ people overseas or cope with the legal and tax complexities of international business, but the opening of markets is removing many of these barriers and making it easier for smaller firms to sell their products all over the world. The growing efficiency and internationalization of capital markets is allowing medium-sized firms to raise money in much the same way as the world's biggest companies. And in an number of industries, from computers to biotechnology, small and medium-sized firms are proving the most innovative.
Type Classification: D: Detailed strategies