Problem

Proliferation of direct mail advertising

Other Names:
Junk mail
Junk fax mail
Incidence:

A total of 7,781 different consumer direct mail campaigns went through the UK post in 1992. "Desk-top marketing" techniques come with a CD-ROM package which allows its customers to access data, and then target a message to up to 400,000 companies directly from a PC. In one medical institute in Sweden, doctors on the staff received in one day 5,775 advertising items in the mail.

Narrower Problems:
Electronic spam
Strategies:
Direct marketing
Values:
Proliferation
Related UN Sustainable Development Goals:
GOAL 7: Affordable and Clean EnergyGOAL 9: Industry, Innovation and Infrastructure
Problem Type:
E: Emanations of other problems
Date of last update
06.05.2019 – 18:04 CEST