Problem
Proliferation of direct mail advertising
Other Names:
Junk mailJunk fax mail
Incidence:
A total of 7,781 different consumer direct mail campaigns went through the UK post in 1992. "Desk-top marketing" techniques come with a CD-ROM package which allows its customers to access data, and then target a message to up to 400,000 companies directly from a PC. In one medical institute in Sweden, doctors on the staff received in one day 5,775 advertising items in the mail.
Broader Problems:
Misuse of advertisingProliferation of advertisingProliferation of printed matterInappropriate use of the mail service Narrower Problems:
Electronic spam Related Problems:
Proliferation of telemarketingUnethical practices in the service sector Strategies:
Direct marketing Values:
Proliferation Subject(s):
Communication → AdvertisingSocietal Problems → Proliferation
Societal Problems → Waste
Transportation, Telecommunications → Post
Transportation, Telecommunications → Telephone, telex, telefax
Related UN Sustainable Development Goals:
Problem Type:
E: Emanations of other problems Date of last update
06.05.2019 – 18:04 CEST