Problem

Proliferation of advertising

Other Names:
Advertising explosion
Advertising clutter
Excessive advertising
Nature:
Advertising frequently to some types of clients, particularly children, is a highly successful strategy for selling a product. Most European television advertisements to children are food ads, and many of these are for unhealthy foods, such as those high in fat content.
Incidence:
In the USA recent studies show that the typical customer is bombarded by 5,000 advertising messages a day, a total of nearly 2 million a year. Consumers remember only 1 to 3% without prompting. The number of ads is expected to increase steadily for the foreseeable future.
Broader Problems:
Proliferation of information
Related Problems:
Misuse of advertising
Problem Type:
D: Detailed problems
Date of last update
20.06.2018 – 19:47 CEST