strategy
Marketing on the internet
Synonyms:
Advertising on the world wide webDeveloping e-commerce marketing strategies
Implementation:
"Dot-com" advertising mushroomed by 1,613% during October 1999, to $473 million, up from $27.6 million a year earlier, according to Competitive Media Reporting, a New York-based market research firm. The October total--driven by an explosion in e-tailing advertisements--was greater than the amount spent on dot-com ads during the first half of 1999, CMR reported. Narrower:
Training in internet marketingLocalizing e-commerce service deliveryEvaluating e-commerce market potentialProtecting children from internet marketing exploitation Subjects:
Transportation, Telecommunications → InternetCommunication → Advertising
Commerce → Commerce
Commerce → Market
Strategy → Strategy
Development → Development
Type Classification:
E: Emanations of other strategies Related UN Sustainable Development Goals:
