If a company in (say) Portugal wants to capitalise on e-commerce methods by marketing across the European single market, they need to tap high quality skills in translation, website copywriting and other culturally sensitive aspects in order to sell to customers in Germany or Finland. European companies need even wider sets of skills to tackle online opportunities in the North American market, or the big growth markets of India and China. If a company wants a website that will have a high impact in China, many of the relevant skills to adapt its presentation and message can be tapped online in China itself but will be hard to find in Europe. This approach to accessing skills doesn't mean Chinese "localisation" experts are taking away jobs from people in Portugal; quite the reverse. When a company's marketing effort in the new market succeeds it means more business for the company and better work opportunities for local managers and staff.
The Encyclopedia of World Problems and Human Potential is a unique, experimental research work of the Union of International Associations. It is currently published as a searchable online platform with profiles of world problems, action strategies, and human values that are interlinked in novel and innovative ways. These connections are based on a range of relationships such as broader and narrower scope, aggravation, relatedness and more. By concentrating on these links and relationships, the Encyclopedia is uniquely positioned to bring focus to the complex and expansive sphere of global issues and their interconnected nature.
The initial content for the Encyclopedia was seeded from UIA’s Yearbook of International Organizations. UIA’s decades of collected data on the enormous variety of association life provided a broad initial perspective on the myriad problems of humanity. Recognizing that international associations are generally confronting world problems and developing action strategies based on particular values, the initial content was based on the descriptions, aims, titles and profiles of international associations.
Non-profit, apolitical, independent, and non-governmental in nature, the UIA has been a pioneer in the research, monitoring and provision of information on international organizations, international associations and their global challenges since 1907.