If a company in (say) Portugal wants to capitalise on e-commerce methods by marketing across the European single market, they need to tap high quality skills in translation, website copywriting and other culturally sensitive aspects in order to sell to customers in Germany or Finland. European companies need even wider sets of skills to tackle online opportunities in the North American market, or the big growth markets of India and China. If a company wants a website that will have a high impact in China, many of the relevant skills to adapt its presentation and message can be tapped online in China itself but will be hard to find in Europe. This approach to accessing skills doesn't mean Chinese "localisation" experts are taking away jobs from people in Portugal; quite the reverse. When a company's marketing effort in the new market succeeds it means more business for the company and better work opportunities for local managers and staff.
The Encyclopedia of World Problems and Human Potential is a collaboration between UIA and Mankind 2000, started in 1972. It is the result of an ambitious effort to collect and present information on the problems with which humanity is confronted, as well as the challenges such problems pose to concept formation, values and development strategies. Problems included are those identified in international periodicals but especially in the documents of some 60,000 international non-profit organizations, profiled in the Yearbook of International Organizations.
The Encyclopedia includes problems which such groups choose to perceive and act upon, whether or not their existence is denied by others claiming greater expertise. Indeed such claims and counter-claims figure in many of the problem descriptions in order to reflect the often paralyzing dynamics of international debate. In the light of the interdependence demonstrated among world problems in every sector, emphasis is placed on the need for approaches which are sufficiently complex to encompass the factions, conflicts and rival worldviews that undermine collective initiative towards a promising future.
Non-profit, apolitical, independent, and non-governmental in nature, the UIA has been a pioneer in the research, monitoring and provision of information on international organizations, international associations and their global challenges since 1907.