Disallowing unsolicited email Regulating unwanted Internet advertising
Implementation:
In 1999, the European Commission prepared a new directive regulating Internet advertising. Under the terms of the proposal, all member states would have to ensure that consumers can register their names - on so-called opt-out registers - if they do not wish to receive unsolicited commercial offers. Internet service providers would have to monitor these registers on a regular basis, in order to ensure that consumers' wishes are being followed.