strategy

Using press coverage in place of advertising

Synonyms:
Valuing media interest in commercial activities
Implementation:
One commercial trading company reported that in 1994 it had received the equivalent advertising space in the press worth approximately £300,000. For example, its products were feature 32 times in women's magazines and other periodicals.
Broader:
Valuing
Subjects:
Action
Advertising
Media
Press
Commerce
Type Classification:
E: Emanations of other strategies