strategy
Using press coverage in place of advertising
Synonyms:
Valuing media interest in commercial activities Implementation:
One commercial trading company reported that in 1994 it had received the equivalent advertising space in the press worth approximately £300,000. For example, its products were feature 32 times in women's magazines and other periodicals. Broader:
Valuing Values:
InterestSelfishnessSelf-interest Subjects:
Action → Action Communication → Advertising
Communication → Media
Communication → Press
Commerce → Commerce
Type Classification:
E: Emanations of other strategies Related UN Sustainable Development Goals:
