Disrelated needs and promotion in marketing
Other Names: Sales promotion towards limited markets
Nature: Sales promotion has become a dominant force, relegating market research to providing necessary data. Producers rely on sales promotion to sell more of the same type of products to the same limited market regardless of need. For instance, huge amounts of advertising money is used to sell forty different kinds of soap.
Claim: Increased use of sales promotion is needed to sell more products to more people in direct relationship to need.
Problem Type: F: Fuzzy exceptional problems
Date of last update 01.01.2000 – 00:00 CET