Market indicators' exclusion of human requirements


Production systems are designed to take account of market indicators that determine whether goods produced will sell, rather than the indicators of human requirements. Sales promotion has become the dominant force, relegating market research to providing necessary data. Producers rely on sales promotion to sell more of the same type of products to the same limited market regardless of need.


For instance, huge amounts of advertising money are used to sell forty different kinds of soap.

Related UN Sustainable Development Goals:
GOAL 11: Sustainable Cities and CommunitiesGOAL 16: Peace and Justice Strong InstitutionsGOAL 17: Partnerships to achieve the Goal
Problem Type:
E: Emanations of other problems
Date of last update
04.10.2020 – 22:48 CEST