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Problem
Lifestyle branding
Other Names:
Consumer branding
Symbol-intensive brand
Broader Problems:
Misleading advertising
Proliferation of advertising
Commercialization of culture
Monopoly power due to advertising
Related Problems:
Counterfeiting
Obsession with novelty
Unethical practices in the apparel industry
Aggravates:
Proliferation of consumer products
Strategies:
Forging brand-name merchandise
Problem Type:
F: Fuzzy exceptional problems
Date of last update
04.10.2020 – 22:48 CEST