Problem

Lifestyle branding

Other Names:
Consumer branding
Symbol-intensive brand
Claim:

Branding is completely saturating our society, especially as they try to sell lifestyles, ideologies and values like a religion that will enhance people's lives. Brands are now so powerful they could be launched without a product.

Counter Claim:

Lifestyle branding is the future of marketing. People don't want specific products anymore they want experiences.

Problem Type:
F: Fuzzy exceptional problems
Date of last update
11.07.2018 – 20:32 CEST