Commercialization of culture

Other Names:
Commodification of culture
Exploitation by advertising of cultural symbols

The commodification of culture presents simplistic, packaged notions of culture and has in some case resulted in the loss of indigenous rights and culture.


Examples are the manufacturing and sale of souvenirs, entertainment of tourists through bastardized rituals, and the use of cultural icons in commercial endeavours.


The advertising industry's abuse of popular songs is one of the most pernicious and distressing of all contemporary social problems. Valued associations evoked by favourite songs are displaced by imposed images of consumer products.

Related Problems:
Counter culture
Problem Type:
D: Detailed problems
Date of last update
30.05.2019 – 17:00 CEST