Problem

Limited market development

Other Names:
Limited market resource
Unprofitable market practices
Limited marketing lines
Limited market research
Unanticipated market variance
Uncertain market volume
Unexplored market access
Unexplored export market
Unused market channels
Unutilized marketing opportunities
Undeveloped market potential
Preoccupation with speculative growth markets
Claim:
Speculative growth tends to be directed towards narrow and specialized markets for new and specialized products rather than towards long-range comprehensive research to meet global needs. There is tension between market research and speculative growth since the latter lacks comprehensive, long-range vision, and therefore fails to hold market research or sales. Speculative growth focuses on inventing more products for a relatively small proportion of the world's population rather than creatively developing plans for getting goods to the people who need them most.
Problem Type:
F: Fuzzy exceptional problems
Date of last update
18.02.1997 – 00:00 CET