Problem
Market research subservient to sales
Other Names:
Sales promotion dominates market research Nature:
The organs of sales and of sales promotion override and ignore the advice of market research departments. The larger view of client's and society's needs and desires, the competition's weakness and the company's capacities is lost to narrow turnover considerations.
Broader Problems:
Production of non-essentials Aggravates:
Proliferation of telemarketingMisapplication of research resultsDenigrating comparative advertisingDubious superiority of expensive drugsFailure of market-led economic recoveryInappropriate institutionalized reward systemsMarket indicators' exclusion of human requirements Reduces:
Limited market development Subject(s):
Commerce → MarketCommerce → Merchants
Communication → Promotion
Research, Standards → Research
Societal Problems → Imbalances
Related UN Sustainable Development Goals:
Problem Type:
E: Emanations of other problems Date of last update
04.10.2020 – 22:48 CEST