Problem

Market research subservient to sales

Other Names:
Sales promotion dominates market research
Nature:

The organs of sales and of sales promotion override and ignore the advice of market research departments. The larger view of client's and society's needs and desires, the competition's weakness and the company's capacities is lost to narrow turnover considerations.

Broader Problems:
Production of non-essentials
Related UN Sustainable Development Goals:
GOAL 8: Decent Work and Economic GrowthGOAL 12: Responsible Consumption and ProductionGOAL 17: Partnerships to achieve the Goal
Problem Type:
E: Emanations of other problems
Date of last update
12.08.2019 – 16:05 CEST