Problem

Sales promotion dominates market research

Other Names:
Market research subservient to sales
Nature:
The organs of sales and of sales promotion override and ignore the advice of market research departments. The larger view of client's and society's needs and desires, the competition's weakness and the company's capacities is lost to narrow turnover considerations.
Broader Problems:
Production of non-essentials
Problem Type:
E: Emanations of other problems
Date of last update
01.01.2000 – 00:00 CET