The concentric hexagons represent scores of 0-5, starting with 0 at the centre and 5 at the perimeter. All uses of the eco-compass must start with a baseline product, which is given a score of 2 on all six dimensions. The product to be compared is then evaluated on a factor basis for each dimension - for example, if the manufacture of the baseline product uses 100 kWh of energy per unit of production, and the new product uses only 25 kWh, the new product scores a factor of four. When scores are plotted for all six dimensions, the eco-compass takes on a new shape, making it easy to compare its environmental performance with that of the baseline.