strategy
Banning cigarette advertising
Implementation:
In 1996 the Time-Warner magazines - Time, Sports Illustrated, People and Entertainment brought in 27.5 percent of all the money ($323 million total) spent on cigarette advertising in consumer magazines in the US. Constrains:
Sponsoring sportsDeveloping motor racing Facilitated by:
Labelling tobacco products Values:
Banning Subjects:
Communication → AdvertisingIndustry → Tobacco
Societal Problems → Restrictions
Type Classification:
E: Emanations of other strategies