Involving consumers in biodiversity conservation

The well-informed consumer can take individual decisions benefiting the conservation and sustainable use of biodiversity through the choices they make in the market place.
Human beings - just one of an estimated 10 million species on the planet - are currently estimated to be consuming, wasting, or diverting 40 percent of the net photosynthetic production on land.
Type Classification:
E: Emanations of other strategies
Related UN Sustainable Development Goals:
GOAL 12: Responsible Consumption and ProductionGOAL 15: Life on Land