DuPont developed a family of herbicides that dramatically reduced herbicide application per acre with no drop in crop yields. More than 200 million fewer pounds of chemicals are applied to the soil each year because of the development, which means 4 to 6 billion pounds less waste. That breakthrough enabled DuPont to jump from eighth to second in market share in the crop protection chemical industry.
Volvo increased its market share in one truck segment by 35 percent over three years by differentiating its trucks on environmental factors like fuel efficiency and lower emissions. As a result, Volvo's truck operations jumped from 30 percent to 56 percent of the company's operating income in a three-year period.
ITT Nokia's market share in the Netherlands for 24-inch televisions increased by 57 percent and their gross revenue by 73 percent in the month after a consumer testing magazine rated their product as a "best buy," based in part on energy consumption, recycling, materials and use of hazardous materials.