strategy

Marketing local-image products

Description:
Creating and marketing items which remind people of the possibility and hope for local communities including posters, calendars, local energy maps, post cards and computer games.
Counter Claim:
These images raise expectations beyond the capacity of society to deliver, resulting in local anger and frustration.
Values:
Nonlocal
Subjects:
Society Local
Commerce Market
Industry Products
Psychology Imagery
Type Classification:
D: Detailed strategies
Related UN Sustainable Development Goals:
GOAL 12: Responsible Consumption and Production