Problem
Misleading incorporation of advertising into entertainment
Other Names:
Subliminal advertisingCinematic product placement
Incidence:
Although subliminal advertising is not currently practised, the deliberate insertion of commercial products as props in various forms of entertainment, especially film and television, is increasingly sought. Cinematic product placement became common in the 1980s and has now become rationalized as a specialized branch of advertising. Increasingly advertisers recognize that movies are an alternative advertising and promotional medium with an essentially captive audience. Corporations may gain control (or fund producers) of entertainment in order to be able to influence the content of the film, building in verbal or visual plugs for specific products. Such plugs need not be overt since the effect may be achieved through positive associations with the star or with the emotions aroused. Such vehicles are also deliberately used to build negative associations around a competitor's product by ensuring its presence at a negative moment in the film.
Broader Problems:
ExploitationCovert marketing Narrower Problems:
Exploitative filmsExploitative commercial television Related Problems:
Unethical entertainmentExploitation of animals for amusement Subject(s):
Communication → AdvertisingCommunication → Censorship
Communication → Cinema
Consciousness → Consciousness
Industry → Products
Recreation → Recreation
Social Activity → Employment conditions
Related UN Sustainable Development Goals:
Problem Type:
D: Detailed problems Date of last update
20.05.2019 – 17:33 CEST