Indecent advertising

Other Names:
Sexist advertising
Gratuitous sex in advertising
Nudity in advertising
Women as sex objects

Advertisements may contain statements or visual presentations offensive to public decency.


In the UK in 1989, 76% of women and 62% of men agreed that using sex as a selling device in advertising is offensive. In 1993, an clothing company advertisement depicting 56 sets of male and female genitalia, some of children, was banned in the UK. Complaints about naked women and gratuitous sex in advertising are however seldom upheld.

Related Problems:
Misuse of advertising
Related UN Sustainable Development Goals:
GOAL 5: Gender Equality
Problem Type:
D: Detailed problems
Date of last update
04.10.2020 – 22:48 CEST