Problem
Offensive advertising
Experimental visualization of narrower problems
Other Names:
Bad taste in the mediaControversial advertisements
Inappropriate commercials
Nature:
Often the sale of consumer goods depends on the success of their ad campaigns. As a result advertising agencies are forced to compete with one another over innovation and public recognition in advertising. Such competition may spur outlandish and sometimes offensive ad campaigns, which inevitably attract the viewer's eye. Although audience attraction is the goal of the advertising industry, their methods may be questionable when exploitation of sensitive and potentially offensive situations is involved. Broader Problems:
Bad tasteMisuse of advertisingAbusive sales techniques Narrower Problems:
Indecent advertisingDenigrating comparative advertisingMaltreatment of animals for the mediaAbusive exploitation of cultural heritageExploitation of misery by media celebritiesBiased media-image of foreign groups and peoples Related Problems:
Media illiteracyOffensive lyricsOffensive humourGender-biased languageUse of offensive symbolsExploitative commercial television Reduces:
Unenticing printed media Reduced By:
Broadcasting censorshipProhibitive cost of advertising
Excessive regulation of television
Protectionism in the advertising industry
Unequal opportunities for media reception
Strategies:
Advertising to raise fundsUsing advertisingDefining offensive advertisingShowing bad tasteBeing controversialExposing scandalProducing commercials Subject(s):
Communication → Advertising??Communication → Media??
Psychology → Sensory??
Innovative change → Change??
Related UN Sustainable Development Goals:
Problem Type:
F: Fuzzy exceptional problems Date of last update
19.06.2018 – 19:26 CEST