strategy
Revising individual spending
Description:
Re-imaging local man's spending and buying habits, thus regulating the flow of goods on realistic needs and re-orienting the individual to the global spending context. The effect is a change in market dynamics resulting in a more realistic flow of goods based on actual needs rather than demand on both global and local levels. Context:
An integral part of equitably distributing goods through globally coordinated commodity exchange. Implementation:
Tactics include: utilized media to enable an individual to order his spending out of a context of 'What's best for all men'; family expenditures to shift family budgeting patterns through a frontal attack on family images; equalized limits to actually limit or penalize expenditures in critical areas; global view to impact the individual with global images from the cradle to the grave; and re-imaged credit to empower everyone man across the globe to participate most effectively in the global economy. An example is a lettuce or artificial infant formula boycott; or an individual realizing he doesn't need two cars and a colour TV when people in India are starving. Broader:
Equitably distributing goods Facilitated by:
Increasing consumer awareness Values:
Overspending Subjects:
Society → IndividualsCommerce → Finance
Type Classification:
D: Detailed strategies