Establishing market research and planning structures

In nearly all cases of successful innovation the firms involved had identified a clear market need from the outset. Firms should have from the beginning a clear and calculated understanding of the market they are involved in and the sort of market advantage they hope to gain from the research.
Type Classification:
E: Emanations of other strategies
Related UN Sustainable Development Goals:
GOAL 4: Quality EducationGOAL 11: Sustainable Cities and Communities