Problem
Pinkwashing
Other Names:
Claiming medical cure for symptomatic reliefFocus on symptoms rather than causes of illness
Nature:
Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing.
Pinkwashing may refer to:
Pinkwashing (breast cancer), the promotion of consumer goods and services using the pink ribbon that represents support for breast cancer-related charities Pinkwashing (LGBT), the promotion of the gay-friendliness of a corporate or political entity in an attempt to downplay or soften aspects of it considered negativeRelated Problems:
GreenwashingOverdiagnosis of disease Aggravates:
Overdiagnosis of disease Problem Type:
F: Fuzzy exceptional problems Date of last update
16.12.2016 – 05:03 CET