Commercialization of romance
Other Names: Commercialization of courtship
Commercialization of love
Incidence: Business focuses intensively on St Valentine's Day as a marketing opportunity for travel, restaurant, hotel and entertainment. The manufacturer of Viagra has publicized this date as an opportunity for women to celebrate the relationship with their partners with a pill.
Problem Type: J: Problems Under Consideration
Date of last update 19.02.2000 – 00:00 CET