Problem

Intangibility

Other Names:
Callousness
Nature:

Intangibility is used in marketing to describe the inability to assess the value gained from engaging in an activity using any tangible evidence. It is often used to describe services where there is no tangible product that the customer can purchase, that can be seen or touched.

Other key characteristics of services include perishability, inseparability and variability.

Broader Problems:
Sense*complex
Problem Type:
B: Basic universal problems
Subject(s):
Date of last update
01.01.2000 – 00:00 CET