Problem
Discriminatory toys
Other Names:
Racially insulting toysGender-differentiated toys
Incidence:
The toy industry is dominated by males both as producers and as consumers. A 1993 study in the United States found that three-quarters of the most advertised toys were aimed at boys. Another study found that, in a typical toy supermarket, 70% of the products were aimed at boys. When toy producers concentrate on products for girls, they tend to produce toys that focus on teaching girls how to be attractive to boys, claiming that this is what the consumer wants.
The Japanese manufacturers of "Dakko-chan", an inflatable black children's doll, ceased production in 1989 and did not renew the trademark when it expired in 1993.
Broader Problems:
SexismUnethical entertainment Related Problems:
Dangerous toysViolent interactive toys Strategies:
Changing gender roles Values:
DiscriminationInsult Subject(s):
Industry → ToysSocietal Problems → Maltreatment
Society → Racial, ethnic groups
Society → Sex-related questions
Related UN Sustainable Development Goals:
Problem Type:
E: Emanations of other problems Date of last update
06.08.2019 – 19:17 CEST