Patterns & Metaphors

Normative power

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Based on the use of symbolic reward or deprivation such as appointment to leadership, media coverage, prestige and status symbols, administration of rituals, and influence of "acceptance" and "positive" responses.
[Advantages] Effective over the long term especially with "moral", positively loyal participants in influencing behaviour and thought.
[Disadvantages] Ineffective with "alienatives" or "calculatives". It is prone to sudden and extreme disillusionment.