Publicizing services supporting sustainable production and consumption

Governments and private-sector organizations should promote more positive attitudes towards sustainable consumption through education, public awareness programmes and other means such as positive advertising of products and services that utilize environmentally sound technologies or encourage sustainable production and consumption patterns.

This strategy features in the framework of Agenda 21 as formulated at UNCED (Rio de Janeiro, 1992), now coordinated by the United Nations Commission on Sustainable Development and implemented through national and local authorities.

In the review of the implementation of Agenda 21, an assessment of progress achieved in developing national policies and strategies should be given due consideration.