Protesting against packaging waste

Calling governments to end their dependence on voluntary industry initiatives to address the waste crisis. Demanding the reintroduction of statutory targets for the reduction, reuse and recycling of packaging.

A life-size cow was made out of throwaway milk packaging which toured towns and villages in Ireland, calling for the reintroduction of refillable milk bottles. An 'eco-knight' catapaulted packaging waste at Parliament in the Netherlands and gave a petition to the major parties in the Dutch government calling for a packaging tax and pro-refill policy. 'Over-packaged' campaigners swathed in layers of wrapping delivered a giant parcel to the UK Department of Environment which contained a 'package of measures' to tackle over-packaging. In Italy excessively overpackaged products were unwrapped on television and the 'imballaggio bidone' or 'Pack-Con' prize awarded to the most excessively packaged product.