Defining goals

Once upon a time a band of knights riding through a forest saw hundreds of trees with targets painted on them and an arrow in the very center of each target. When the king heard of this, he sent the knights back to find the archer who hit the bullseye every time. They found a wee, small boy. They brought him back to the king, and the king asked how he ever managed such a remarkable feat. The boy answered, "it's easy, sir. First you shoot the arrow, then you paint the target."