Sagging breasts

Unsupported breasts
Drooping bosoms

Nature

Daily activity, and especially strenuous exercise, can irreversibly stretch the ligament that supports the breasts. Gradual stretching also happens as a result of gravity and the redistribution and loss of fat that occurs with ageing and dieting.

Incidence

£400 million-worth of bras were sold in 1994, a rise of more than 50% in the past 5 years.

Claim

Women are ignorant about the damage caused to their breasts during exercise, when two out of 10 do not wear a brasierre at all. Under normal conditions at least 75% of women are wearing the wrong size bra.