Marketing on the internet

"Dot-com" advertising mushroomed by 1,613% during October 1999, to $473 million, up from $27.6 million a year earlier, according to Competitive Media Reporting, a New York-based market research firm. The October total – driven by an explosion in e-tailing advertisements – was greater than the amount spent on dot-com ads during the first half of 1999, CMR reported.