Creating mergers and takeovers
- Practicing corporate cannibalism
Implementation
In December 1999 Astrazeneca and Novartis, two life-sciences firms, announced a merger of their agribusiness divisions, to form a new company called Syngenta with $7.9 billion in annual sales. Syngenta, which will be the world's largest producer of agrochemicals and genetically modified seeds, will become a separately traded firm. The move allows AstraZeneca and Novartis to focus on drug making. Rapid consolidation among agribiotechnology firms is leaving fewer eligible partners for America's Monsanto, which is looking for a union.
In January 2000, America Online and Time Warner announced their intent to merge and form a combined multimedia company offering a wide array of services over the Internet. Both companies are already dominant in their market sectors both in Europe and United States. America Online is the world's largest Internet service provider with more than 20 million subscribers. Time Warner has a customer base of more than 65 million households, and is one of the world's largest providers of entertainment products such as music, magazines, and movies.