Technofeudalism
Nature
Rather than with traditional feudalism. where landowning elites take rents from vassals, or capitalism extracting rent in the form of interest on money, technofeudalism employs online platforms to exploit workers, consumers and producers in unrestrained
Capital mutated into a new form of capital which is called cloud capital, which has killed capitalism.”
Having created digital platforms where the price of entry is handing over your personal details and preferences, modern tech titans use a new form of alchemy to convert data into knowledge that allows them to keep you on their platform and exploit you or advertisers or suppliers in the belief that you won’t leave.
And while there are physical limits to how big a car factory or fast-food chain can grow, there are almost no physical limits on how much money tech platforms can make by selling ads they didn’t make for products they didn’t make to consumers they know nearly everything about.
the vassal capitalist who also dwells in this digital fiefdom
“Cloud capital is a networked machinery. The purpose of which is for us to train it, to train us, to train it, to train us, to train it, to train us, to train it, to train us, to ad infinitum, to know us, to give us good advice, win over our mind and heart through good advice, and then input desires into our bosom, which then the same algorithm satisfies directly by selling it to us, bypassing every market, and in the process collecting 40% of the price from the capitalist, the vassal capitalist who also dwells in this digital fiefdom called amazon.com.
[Jeff] Bezos doesn’t give a damn about what you buy. He doesn’t make anything. He simply controls the digital system. He’s a technofeudal Lord on which all transactions take place through matching buyers and sellers by his algorithm that prevent you from talking to anyone, including the person you’re buying from and collecting a ground rent, which I call the cloud rent.”
Capital triumphed to such an extent that it became unleashed from all shackles, from all constraints.