1. World problems
  2. Abusive sales techniques

Abusive sales techniques

  • Marketing fraud
  • Marketing scams
  • Intrusive marketing methods
  • Pyramid selling
  • Power selling
  • Pyramid investment schemes

Incidence

Austrian insurance companies began selling foreign currency insurance policies in Slovenia almost immediately following its independence, in contravention of foreign exchange laws and using notorious pyramid selling techniques. Thousand of policies were taken out by people who wanted to be insurance agents. Their carrot was commissions, not only on the policies they then sold, but also on those sold by their recruits, and the recruits of their recruits.

In 1996 it was reported that pyramid schemes are increasing in Albania and blighting the lives of many. At least 40,000 Belgians are also reported to be involved with pyramids run by Dutch and German companies, some losing entire family savings. Whilst such schemes are prohibited, police will prosecute only when a victim lodges a complaint (and so admits to breaking the law).

Claim

One of the rules of marketing is not to expose any product to its market unless it matches consumers' needs.

Broader

Narrower

Covert marketing
Presentable

Aggravates

Panic buying
Excellent

Aggravated by

Related

Strategy

Being fraudulent
Yet to rate

Value

Power
Yet to rate
Intrusiveness
Yet to rate
Fraud
Yet to rate
Abuse
Yet to rate

SDG

Sustainable Development Goal #7: Affordable and Clean EnergySustainable Development Goal #12: Responsible Consumption and Production

Metadata

Database
World problems
Type
(F) Fuzzy exceptional problems
Subject
  • Resources » Energy
  • Commerce » Investment
  • Commerce » Market
  • Commerce » Merchants
  • Societal problems » Crime
  • Societal problems » Maltreatment
  • Technology » Technical
  • Content quality
    Yet to rate
     Yet to rate
    Language
    English
    Last update
    Dec 3, 2024