Shifting from energy-intensive consumption

Reducing consumption of energy wasteful products

Consumer organizations consider it of importance to consumers that appliance and machines are made to operated as efficiently as possible, that homes are well insulated, that cars burn less fuel etc. Labour unions could use part of their wage-increase margin for programmes which lower the energy-intensiveness of consumption instead of asking for compensation for higher energy prices because, under many circumstances, efficiency improvements can provide a better standard of living than wage increases. Furthermore, in a number of cases energy-saving measures can lead to the creation of new jobs.


The energy consumed in producing a 12-ounce can of diet soda is 2,200 calories. The total food energy it contains is 1 calorie. The annual per capita consumption of soft drinks in the USA in 1989 was 176 litres (compared with 140 litres of tap water).

Type Classification:
D: Detailed strategies