Resource consumption is a key driver of environmental degradation. Policy measures to attack this issue must reduce population growth, reorient consumption patterns, increase resource use efficiency and make structural changes to the economy. Ideally, such measures must simultaneously maintain the living standards of the wealthy, upgrade the living standards of the disadvantaged, and increase sustainability. This will require a shift in values away from material consumption. Without such a shift, environmental policies can effect only marginal improvements.
Buy Nothing Day/No Shop Day (November 27 or 28, country-dependant) is a day of cheerful and critical protest against Western overconsumption, the unequal worldwide distribution of well-being and wealth, and the influence of advertising on our daily lives. The International Buy Nothing Day was first celebrated in 1992 and is particularly celebrated in countries that have a very high level of consumption. On Buy Nothing Day diverse countries and cities host lively and eye-catching street actions, in which the shopping public will be asked to think about their own consumer behaviour.