strategy

Forging common creative consensus

Implementation:
The Natural Step gathered together all the most respected scientists in Sweden, who drew up, through many iterations, a consensus document on environmental problems and on the most critical avenues for action. This document was then backed by the King of Sweden, by key industrialists and by the media, and was circulated to every household in Sweden. It has led to the greening of big international firms, to the distribution of papers on energy policy and other topics to MPs, and to an environmental youth parliament.
Subjects:
Iron, steel
Agreements
Type Classification:
D: Detailed strategies