strategy
Publicizing through posters
Description:
Printing art forms in multiple copies to serve as an announcement, advertisement, or statement to be exhibited publicly.
Context:
Posters became a popular form of public advertisement with the invention of lithography in the mid-1800's. The most common purpose then was for theatre announcements. Later posters came into use for patriotic war statements and product advertisements. During the mid-sixties, the regeneration of the poster as a popular art form was seen by some as related to the development of popular music on a wide scale.
Implementation:
Posters are increasingly used for educational purposes, especially for non-literate audiences.
Claim:
Posters are easy to produce, have immediate impact and can be presented any where there is an audience.
Counter Claim:
Posters are tools which, not unlike television and radio media, can present distorted propaganda and influence masses of illiterate populations.
Narrower:
Posting declamatory information Facilitates:
Creating bad publicity Subjects:
Communication → AdvertisingRecreation → Painting, drawing
Type Classification:
G: Very Specific strategies Related UN Sustainable Development Goals:
