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strategy

Promoting market research

Synonyms:
Promoting marketing research techniques
Broader:
Promoting research
Using marketing methods
Narrower:
Promoting strategic market planning
Facilitates:
Expressing public opinion
Reflecting public opinion
Influencing public opinion
Supplying public information
Organizations:
World Association for Public Opinion Research
European Pharmaceutical Market Research Association
European Federation of Associations of Market Research Organizations
International Market Research Association
European Industrial Marketing Research Society
Swiss Institute for International Economics and Applied Economic Research
European Marketing Research Centre, Brussels
Market Research Society - The
Subjects:
Communication → Promotion
Commerce → Market
Research, Standards → Research
Technology → Technical
Type Classification:
G: Very Specific strategies
Related UN Sustainable Development Goals:
GOAL 4: Quality Education

About the Encyclopedia

The Encyclopedia of World Problems and Human Potential is a unique, experimental research work of the Union of International Associations. It is currently published as a searchable online platform with profiles of world problems, action strategies, and human values that are interlinked in novel and innovative ways. These connections are based on a range of relationships such as broader and narrower scope, aggravation, relatedness and more. By concentrating on these links and relationships, the Encyclopedia is uniquely positioned to bring focus to the complex and expansive sphere of global issues and their interconnected nature.

The initial content for the Encyclopedia was seeded from UIA’s Yearbook of International Organizations. UIA’s decades of collected data on the enormous variety of association life provided a broad initial perspective on the myriad problems of humanity. Recognizing that international associations are generally confronting world problems and developing action strategies based on particular values, the initial content was based on the descriptions, aims, titles and profiles of international associations.

About UIA

The Union of International Associations (UIA) is a research institute and documentation centre, based in Brussels. It was established in 1907, by Henri la Fontaine (Nobel Peace Prize laureate of 1913), and Paul Otlet, a founding father of what is now called information science.
 

Non-profit, apolitical, independent, and non-governmental in nature, the UIA has been a pioneer in the research, monitoring and provision of information on international organizations, international associations and their global challenges since 1907.

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